# Qualtrics Articles

## Qualtrics Acquires Healthcare Experience Leader Press Ganey Forsta
[Read more](/content/articles/customer-experience/qualtrics-acquires-press-ganey-forsta/?utm_lp=featured-articles/index.html)

## What is customer experience? CX definition and how-to guide  
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## Market research: Definition, types, and analysis  
[Learn More](/content/articles/strategy-research/market-research-guide/index.html)

## The complete guide to employee experience (EX)  
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## Four categories of CX and EX alignment  
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## How Tropical Smoothie Cafe uncovered a $100M franchisee profit opportunity hidden in customer feedback  
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## The gap between the customer experience organizations think they're delivering, and what customers actually say  
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## 6 proven ways to enhance guest experience  
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## What OPM’s proposed FEVS changes could mean for federal agencies and how to act now  
[Learn More](/content/articles/employee-experience/opm-fevs-changes-federal-agencies/index.html)

## The 75-Point Gap: How to close healthcare’s patient trust problem  
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## Synthetic research is adding a lane, not replacing one  
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## Five ways research teams are putting synthetic panels to work  
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## Reduce customer churn: 10 strategies that work  
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## Why research is your missing piece to prioritize customer experience improvements  
[Learn More](/content/articles/strategy-research/combining-cx-and-research/index.html)

## Don't leave the frontline behind on AI  
[Learn More](/content/articles/employee-experience/ai-adoption-frontline-workers/index.html)

## 10 proactive tips to manage online reputation  
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