Qualtrics Pricing & Plans

QUALTRICS XM PLATFORM

Pricing & Plans

Three category-defining product suites for experience management—powered by leading AI and packaged to suit your program’s needs.

• Pay for planned usage
• Insights for everyone
• Best-in-class flexibility

Unlock more value with our three suites for holistic XM

XM for

Customer Experience

• XM for Customer Experience
• XM for Employee Experience
• XM for Strategy & Research

Customer Experience

With our full suite for every touchpoint, you can give all your frontline teams the best AI-guided customer experience software—surveys with follow-up prompts that get to a deeper level of insight, dashboards with AI-powered recommendations for contact centers and your location-based teams, and analytics that automatically identify the most impactful friction points in digital and omnichannel experiences.

Products

CX Foundational

CX Foundational to our suite, a first step to establish your CX program

Frontline Digital™

Best for digital owners who want to increase conversion, increase CSAT, and reduce the cost to serve

Frontline Care™

Best for customer experience and contact center leaders who want to retain and upsell more customers

Frontline Locations™

Best for CX leaders in location-based industries such as hospitals, restaurants, hotels, automotive, retail, oil and gas

Pricing Metric

Interactions

Pain Points

• Declining response rates to surveys
• Lack of decisive action based on feedback
• Data in siloes based on channel
• Inability to understand customer needs across interactions
• Quantitative data lacks human insight
• Silos hinder effective action
• Journey context visibility needed
• Digital self-service optimization difficult
• High-cost manual processes
• Low support satisfaction
• High call volume and long hold times
• High agent turnover and compliance risk
• Difficult to analyze feedback across channels
• Incomplete view of customer journey
• Lack of location-specific insights for improving low performing locations
• Difficulty ensuring consistent customer experiences
• High turnover across the frontlines

Benefits

• Establish topline CX metrics for your program, uncover insights and drive actionable results
• Collect and analyze quantitative, qualitative, and behavioral data to form a complete understanding of the customer journey, improve digital experiences at scale, and reduce friction and costs
• Get timely, integrated insights to make better decisions on resource allocation and streamline care journeys. Boost productivity, increase customer lifetime value and reduce risk—all while saving on cost
• Deliver real-time, actionable insights to every location-based team to resolve more issues and ensure that every customer interaction is human, positive, and memorable

Solutions

• Surveys
• Website and Mobile App Feedback
• Digital Experience Analytics
• Contact Center Analytics
• Quality Management and Compliance
• Agent Coaching
• Online Reputation Management
• Location Experience Hub

Employee Experience

With our full suite of engagement and lifecycle solutions you can give your managers at every level AI-surfaced recommendations on the next best steps they can take to drive engagement and productivity—and take advantage of AI-driven analytics that help enable continuous listening, reduce costly attrition, and optimize the candidate journey.

Products

People Engage™

Best for employee experience leaders who want to improve engagement, productivity, and lower the costs of attrition

People Lifecycle™

Best for talent acquisition and people development leaders who want to optimize employee journeys

Pricing Metric

Based on employee count

Pain Points

• Low engagement and productivity
• High cost of attrition and replacing talent
• EX investments aren’t connected to business results
• Unoptimized candidate journey
• High cost of attrition and replacing talent
• Investments in employee development aren’t driving results
• Difficult to develop people across the organization

Benefits

• Improve engagement, productivity, and retention at scale by empowering people managers at every level
• Grow your people and reduce attrition by delivering the right employee experience and development opportunities, from hire to exit

Solutions

• Employee Engagement
• Employee Pulse
• Employee Research
• Employee Onboarding & Exit
• Candidate Experience Management
• 360 Development
• Employee Retention Analytics
• Continuous Employee Listening (Available in Suite only)

Strategy & Research

With our full suite for strategic market, product, UX and brand research, you can leverage powerful AI that makes research more cost-effective across your entire practice; including surveys with follow-up prompts that get to a deeper level of insight, video feedback that can be analyzed and interpreted at scale in minutes, and a single hub for all your organization’s strategic research.

Products

Strategic Research™

Best for research and insights leaders who want to make research more cost-effective and find deeper insights, faster

Strategic Brand™

Best for marketing and brand leaders who want deeper, more actionable insights in real time

Pricing Metric

Based on interactions including number of survey responses and minutes of video feedback

Pain Points

• Frustrated with slow decision-making
• Budgets stretched thin
• Struggling with poor decision outcomes
• Difficult to find and engage representative users
• Lack of in-depth insights
• Ad-hoc studies take too long to deliver insights
• Lack of actionability for marketing
• Complex methodologies slow down actions

Benefits

• Conduct research faster, including remotely and asynchronously, and get higher-quality insights. Reduce fragmented spend on point solutions and agencies, and drive efficiencies across the business
• Drive marketing ROI, unlock levers for brand growth, meet disruption head-on, and build confident brand strategy

EXPERIENCE MANAGEMENT PLATFORM

Innovate and scale with the unified power of one platform

Delivering a connected, intelligent system for ALL your customer and employee profile data, included in every license

Identify experience gaps and new opportunities for growth

• Ultimate listening
• Dynamic segmentation
• Single view of every experience

Intelligently prioritize high-impact, personalized actions

• Sentiment analysis
• Simplified stats
• Automated recommendations

Implement end-to-end automation to translate data to business outcomes

• Seamless integrations
• Automated actions
• Close the loop at scale

The world’s best brands turn to Qualtrics to deliver breakthrough customer experiences

Pricing philosophy

More on our pricing philosophy

The Qualtrics Platform’s three suites for experience management and their underlying products and solutions are offered with our three tenets of sensible pricing:

• You get the best XM software, for everyone. Within every suite and product, our leading AI and technology is included—for an unlimited number of users.
• You only pay for what you plan to use. Our competitive pricing is based on metrics you know and can forecast and account for accurately. See our FAQ below for more details.
• You have best-in-class flexibility and scalability. Upgrading or expanding your program is simple—especially if you purchase a full suite that allows you to allocate your license across other products and solutions without new contracts or charges.

EXPERIENCE MANAGEMENT

Pricing FAQ

What is the benefit of purchasing a suite over a product offering?

There are three benefits to buying a full suite:

1. Customers have the flexibility to consume different interactions interchangeably within the suite, allowing for better omnichannel programs and analytics
2. Customers can enjoy better pricing (through volume discounting) by pooled interactions
3. No additional contracts needed when customers need to unlock another channel or product

I started with buying a product SKU, can I upgrade my product to the suite?

Yes, it is possible to upgrade your Qualtrics product to a full suite. Qualtrics offers flexibility and options for customers to upgrade or expand their existing solutions. When you are ready to transition to the suite, you can reach out to your customer success manager or account manager to discuss the conversion process.

What counts as an interaction?

An interaction is defined as a data record collected or/and processed by Qualtrics to deliver XM insights and drive optimal actions. There are different interaction types consumed under different products and suites. Below are examples of interactions by the three suites, which are all interchangeable within the suite.

How does Qualtrics balance out pricing the value of different customer interactions, such as surveys and calls?

Qualtrics reviewed our customer buying patterns, product usage trends, and industry best practices to determine the blended pricing rates based on the interaction types for each product SKU.

Do pricing plans vary based on industry?

Pricing and plans may differ based on industry security requirements and product availability.

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