Qualtrics XM: The Leading Experience Management Software - Qualtrics
The leader in experience management
Qualtrics makes sense of every signal across your experiences, so you can act when it counts. Stay ahead of your market, earn loyalty in the moments that matter most, and help your people do their best work.
Make experience your biggest advantage
Most companies track experience with disconnected tools. The best ones compete on experience with Qualtrics.
Stay ahead of market shifts
Turn disconnected data into the clear, predictive insights you need to make confident decisions, before competitors seize the moment.
How Qualtrics helps
On-time insights you can trust
Move at market speed without sacrificing rigor. Qualtrics unifies all your research in one intelligent platform that delivers trusted insights before opportunities pass.
Validate hypotheses in days, not quarters
Get answers before you commit. Synthetic audiences based on research-grade LLMs validate strategies in hours—test direction, messaging, and creative before launch.
De-risk every product decision
Test concepts, optimize features, and validate pricing with real market feedback—all before production starts.
Turn moments into measurable outcomes
Across every channel, Qualtrics helps you turn human signals into intelligent action—and deliver experiences customers feel long after they end.
How Qualtrics helps:
Resolve friction. Reduce churn.
Listen across every channel. Unify the signals, predict churn, and trigger automated workflows that keep customers coming back.
Grow revenue at every location
Understand what drives satisfaction at each location, and give all your managers insights and recommended actions on how to improve.
Deliver resolutions, not just scores
Evolve your voice of the customer program with omnichannel feedback that pushes past the rating to find the deep insight and the right action to take.
Drive action everywhere it matters
Automated recommendations and responses, an engaged frontline, and proven expertise—working together to turn insights into outcomes.
How Qualtrics helps:
Intelligent automation
Spot high-friction issues and build on quick wins. Automate responses with Experience Agents and route complex cases to the right teams.
Connected employees
An engaged frontline makes happy customers. Utilize employee insights and action plans that retain talent and boost business outcomes.
Trusted expertise
Decades of experience management know-how—frameworks, benchmarks, and playbooks—come built-in so you can level up faster.
See how we’ve helped leading organizations
Shake Shack
30% increase in likelihood to recommend
17% increase in Shack locations
“The Qualtrics platform allows for quick, scalable analysis that can be easily shared to make fast decisions.”
Charles Frankievich Sr. Director Consumer Insights and Action Shake Shack
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Samsara
2X ARR growth
30% fewer support tickets
“When a fleet manager tells us about a pain point, we don't just log it–we act on it.”
Emma Sopadjieva Head of Customer Experience Strategy Samsara
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Gabb
50% lower costs vs traditional research
98% faster time to insights
“Synthetic data became our “cultural radar,” cutting research timelines from a week to hours.”
Garred Sheppard Marketing Research Director Gabb
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ServiceNow
17 connected programs
10K+ automatic follow-up actions
“We’ve elevated our customer experience to new heights across every moment that matters to our customers.”
Matt Lombardi Global VP of Customer Experience ServiceNow
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Indiana University Online
17.3% YOY enrollment increase
95% satisfaction increase
“Qualtrics helped us make sure our experience lived up to our services.”
Whitnie Powell Assistant VP, Enrollment Management and Student Services Indiana University Online
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Trust is not a feature. It’s our track record.
We test our security against the toughest, and we measure trust by the company and confidence we keep. Global enterprises, healthcare systems, and governments rely on Qualtrics.
The power of connected intelligence
Qualtrics brings signals together across every touchpoint and turns them into clear direction to change outcomes for the better.
Listen
See every signal across surveys, calls, digital, and service interactions. For quick-turn research, synthetic audiences help you test and learn faster, grounded in real human behavior, not generic web patterns.
Understand
Go beyond what people said to what it means for your business. Automated text analytics surface themes, sentiment, and risk in the context of history, intent, and impact.
Act
Move from insight to action while the moment still matters. Experience Agents support teams or step in within guardrails to protect relationships and drive measurable results.
Retail
In a branch or online, give customers what they need—before they have to ask.
From the store floor to the digital cart, unify feedback, reviews, and behavioral data across every channel and location—so every team knows exactly what to do to drive loyalty and revenue.
Travel & hospitality
In a branch or online, give customers what they need—before they have to ask.
Every guest interaction is a chance to earn the next visit. Qualtrics connects property-level signals to the people who can act on them—so exceptional stays become the norm.
Healthcare
In a branch or online, give customers what they need—before they have to ask.
Qualtrics unifies patient, member, and caregiver signals into one AI-powered platform—so healthcare organizations can close loops in real time and build the trust that defines how people feel about their care.
Financial services
In a branch or online, give customers what they need—before they have to ask.
Qualtrics gives financial institutions real-time intelligence across every channel—so you see the problem, close the loop, and protect the relationship before the decision is made.
2026 Global Employee Experience Trends
The 2026 Employee Experience Trends Report reveals which changes energize employees versus which exhaust them, where Shadow AI is creating hidden risks, and why your frontline experience is directly shaping customer satisfaction. Get the insights you need to support each group through what's ahead.
Ready to build unbreakable loyalty?
Stop reacting to change. Start shaping what customers expect next. With Qualtrics, you don’t just measure experience—you design the moments that make loyalty inevitable.